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In a dedicated team of psychologists, coaches, behavioural scientists, writers, techies, designers, videographers, and sound wizards, we make UGURU the coolest, and most impactful journey ever.

We are all very passionate about our mission: to create champions league learning journeys, self-guided, affordable and accessible to all.

At UGURU, we’re not newbies when it comes to personal and team development. Our peer learning platform is based on scientific knowledge, and came from the practical experience of boutique consultancy firm, the Changery, which was founded in 2008. Fifteen years and thousands of leaders and teams later, we saw the light: this is the way to go. And not just for a happy few.

Our best practices are the foundation of UGURU.


Whether you’re a fresh-faced 25-year-old or a seasoned 50-year-old, there’s always more to learn about yourself. If people from all parts of the organisation – wherever you are – would learn to speak the same language, mutual understanding and cooperation would immensely improve. 

People are capable of far more than they think. Every bit of wisdom is already tucked away somewhere. You just have to know where to look.

Online sessions can feel a bit impersonal, but they have a huge and unexpected advantage: emancipating introverts. With roughly half the world’s population identifying as introverted, alternating between virtual and physical meetings can better cater to everyone’s needs. 

People need less guidance than they believe they do. It’s learned helplessness that makes us crave for guidance outside ourselves. We believe in empowering people to find their own way instead of relying on others to do the heavy lifting. Seek out like minded peers to be your honest mirrors and fellow truth seekers.

Most tests are rubbish. They lack validity and reliance and people rely on them too much. Use these tools only as input for reflection. Give people food for thought, don’t put them in boxes

Personal development is tough shit sometimes, that’s why you need tons of humour and lightness to make it more bearable, and that the journey inside is actually quite fun. Don’t take yourself too seriously.



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